IDC Trends for 2015: The Business App Explosion
Businesses are spending more of their budget on and dedicating increasing resource to the development of mobile apps in a bid to boost agility, collaboration and customer service.
Analyst house International Data Corporation (IDC) believes mobility is going to be the main tech trend for 2015. With 1.3 billion mobile workers in the world, the need for business apps has never been greater.
From email marketing and customer relationship management to video-conferencing and payment processing, mobile apps are changing how businesses interact with customers and how employees collaborate with one another.
John Jackson, program vice-president for mobility research at IDC, says the ‘app explosion’ can transform businesses by making them more efficient and innovative. He explained that organisations that mobilise their operations effectively will be able to innovate across their business.
Key Stats on Enterprise App Development
Here are some of the predictions revealed by IDC in its latest FutureScape report:
- The number of enterprise applications optimised for mobility will quadruple by 2016
- IT organisations will dedicate at least 25% of their software budget to mobile application development, deployment and management by 2017
- 35% of large enterprises will leverage mobile application development platforms to develop and deploy mobile apps across their organisations in 2015.
Here are some of the mobility trends to watch out for in 2015.
1.) The Cloud Will Reign Supreme
The cloud software revolution – offering flexibility, scalability and cost savings – is bringing its benefits to the world of apps. Presently the majority of enterprise apps are deployed on-premises, with most still running on the desktop rather than inside the browser. That means the IT department still has a lot of infrastructure to maintain. However, it’s become so easy to develop cloud-based apps that the days of onsite apps may be short-lived. Modern browsers are fast enough to cope with multiple cloud applications.
2.) HTML5 Will Get the Upper Hand
The battle between HTML5 and native apps has been raging for a while now. Native apps are designed for a specific device or platform and tend to be quite expensive to build, whereas HTML5 apps are mobile-optimised and much cheaper to develop. Although native apps perform and look better, the gap is closing rapidly. Businesses may need to build many apps but may only have a small budget, so because of the difference in cost, HTML5 is growing in popularity. So much so that Gartner predicts that 90% of all enterprise apps in 2015 will be HTML5 or hybrid.
3.) Data Analytics Will Be More Targeted
The volume of data generated by our devices is vast. The issue for a business is knowing how to filter the huge amounts of data it stores to boost efficiency and give a more-tailored service. Every app now needs to be analytic, so organisations have a deeper understanding of user behaviour. That way they can deliver exactly the right information to the right person at the right time. Expect analytics capabilities to get even more sophisticated in 2015. IDC predicts big data spending with grow to $125 billion (£82 billion) this year.
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