LG Electronics continues to pursue its 21st century vision of becoming a worldwide leader in digital—ensuring customer satisfaction through innovative products and superior service while aiming to rank among the world's top three electronics, information, and telecommunications firms by 2010.
On our way, we hold tight to a philosophy of "Great Company, Great People," underscoring our belief that only great people can create a great company.
G strives for greatness in what we've identified as our three core capabilities: Product Leadership, Market Leadership, and People Leadership—each strength a key part of realizing our growth strategies for "fast innovation" and "fast growth".
At the LG Life Soft Research Lab, established almost 20 years ago, researchers, designers, and trend scouts work to predict the future by examining and identifying consumer desires; observing the public's interest in products; and developing design concepts and solutions based on this research.
This is how LG stays one step ahead of the game—we're always working on products for the future. Our research is focused not only on new products and technological trends, but also on understanding customer behaviour.