Insight UK receives Cisco Partner Award for Marketing Innovation Partner of the Year
Last week at Cisco’s annual partner conference in Dallas, Texas, Insight was honored with Marketing Innovation Partner of the Year for its innovation, leadership and best practice as a Cisco business partner across the UK.
Lee Nolan, Director Solution Sales at Insight accepted the award on behalf of the company which was recognised for the huge success of its switches and wireless integrated multi-channel campaign.
Some highlights of the campaign activity included:
- Over 220 views of the campaign landing page
- Average time spent viewing the page 3 mins 30 seconds
- Over 129,000 impressions on Google Shopping, with nearly 1,700 clicks
- Over 79,000 impressions on LinkedIn with 460 clicks
Jill Murray, UK Marketing Director at Insight said, “Insight has transformed the way we plan, execute, and measure marketing. Marketing planning now follows a new annual process, using the SOSTAC® planning framework as recommended by the Chartered Institute of Marketing (CIM). The marketing plan supports the annual business plan and provides a much needed structure, with measurable objectives, innovative tactics, and aligned goals for both Insight and Cisco to work towards. Insight continues to develop its digital capabilities with new applications launching in 2018.”
Cisco Partner Summit Theatre awards reflect the top-performing partners within specific technology markets across the United Kingdom. All award recipients are selected by a group of Cisco Global Partner Organisation and regional and theatre executives.