eBook Digital Innovation for Modern Retail Businesses

With the rise of e-commerce, the ways brands sell and customers buy continue to push trends forward. To date, we’ve witnessed two phases in the evolution of e-commerce.

Phase one saw e-commerce taking on brick-and-mortar incumbents. In phase two, modern brands carved niches into e-commerce to meet increasing customer expectations.

As we enter phase three, we are now seeing a new paradigm for online shopping that merges intelligent technologies, hyper-personalisation and seamless cross-channel engagement.

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