eBook Digital Innovation for Modern Retail Businesses
By Insight UK / 20 Feb 2020
With the rise of e-commerce, the ways brands sell and customers buy continue to push trends forward. To date, we’ve witnessed two phases in the evolution of e-commerce.
Phase one saw e-commerce taking on brick-and-mortar incumbents. In phase two, modern brands carved niches into e-commerce to meet increasing customer expectations.
As we enter phase three, we are now seeing a new paradigm for online shopping that merges intelligent technologies, hyper-personalisation and seamless cross-channel engagement.
The future of retail innovation.
The fight between retail and e-tail has been playing out for more than 20 years, and it’s far from over. With the rise of e-commerce, the ways brands sell and customers buy continue to push trends forward.
To date, we’ve witnessed two phases in the evolution of e-commerce. Phase one saw e-commerce taking on brick-and-mortar incumbents. In phase two, modern brands carved niches into e-commerce to meet increasing customer expectations.
As we enter phase three, we are now seeing a new paradigm for online shopping that merges intelligent technologies, hyper-personalisation and seamless cross-channel engagement.
Delivering the modern customer experience.
Retail and e-commerce brands must evolve and adapt in order to thrive in today’s retail ecosystem. Next-generation technologies that meet changing customer behaviours and demands can help.
Meet your customers where they are.
Effective customer engagement is the key to increasing brand satisfaction and affinity. Customer relationship management solutions can help you collect and understand shopper behaviours and respond with personalised offers. This boosts promotional effectiveness and conversions while reducing churn.
Differentiated engagements like these can help your brand stand out in a competitive marketplace. And true personalisation can be delivered hand in hand with omnichannel retail offerings.
