How to Make Enterprise Mobility Work for Your Organisation
Enterprise mobility has been on the radar of organisations for many years now; but as consumer behaviour continues to trickle into the corporate environment, the need for clear and well-defined mobility strategies is becoming increasingly important.
Below we will look at some of the benefits of enterprise mobility, as well as some of the challenges faced in defining a mobility strategy that works for both end-users and the business.
Enable employee productivity
Well-designed and properly deployed mobile applications have the potential to greatly improve employee productivity. According to Beta News’ Mobile Productivity Report, 82% of employees believe that mobile devices make them more productive, and 29% say mobile devices save them three to four hours each week.
Giving employees access to important sales, customer and operations data while they are on the go not only increases productivity, but reduces decision windows and allows the organisation as a whole to become more agile and competitive.
Increase collaboration (internally and externally)
Collaboration has become a critical component of the modern-day workplace. With multiple stakeholders involved in any given project, it is vital that they are able to collaborate effectively, regardless of geographic location. Mobile applications are proving to be a hugely powerful tool in the collaboration space. The ‘always on, always connected’ nature of mobile devices means that employees are able to continue their work without being tethered to a desk.
Improve customer experiences
Consumers have grown accustomed to exceptional mobile experiences and they now expect this level of service when engaging with businesses via mobile devices. Organisations able to deliver high-quality B2C applications that meet these expectations have a distinct advantage over their competitors.
While organisations are aware of the growing importance of enterprise mobility, there are a number of reasons that many projects fail to gain momentum. According to a study from SAP, 80% of enterprise mobile applications are abandoned after their first use. Given the time and resources needed to develop applications, it’s easy to understand why support for mobility initiatives might quickly fizzle out.
A lack of resources often leads to mobility simply taking a backseat in favour of other business priorities. Gartner predicts that by the end of 2017, demand for enterprise mobile app development services will grow at least five times faster than most internal IT departments are able to deliver them.
Enterprise mobility management
Even for organisations without the resources or the skills needed to develop applications internally, it’s important to understand the importance of enterprise mobility management and the potential ramifications of neglecting this trend. These days, business users are only too happy to turn their backs on corporate IT stacks in favour of their own tools. Gartner estimates that as many as nine in ten knowledge workers who carry a personal smartphone or tablet use third-party apps for work-related activities. If not managed properly, this bring your own app (BYOA) movement can pose significant security challenges.
There are a growing number of mobile application management (MAM) and application virtualisation technologies available that allow organisations to ‘containerise’ or track corporate data usage across both company and personal devices. Microsoft’s Enterprise Mobility + Security (EMS), for example, allows Office 365 users to extend the management capabilities beyond Office mobile apps, including full management of corporate and user-owned devices and provides data protection for non-Microsoft MDM solutions.
But the truth of the matter is, the only way to really avoid shadow IT is to work openly and transparently with employees to find applications and solutions that meet both the needs of the end users and the requirements the business.
Mobility has become a crucial tool in the modern workplace. The consumerisation of IT has ushered in a new wave of expectations and businesses that are able to harness these tools and meet these expectations will quickly reap the benefits; but only by adopting enterprise mobility management policies that employees believe in, can organisations truly maintain control of their mobile technology estate.
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