Modern enterprises consist of seven key work styles
 

seven key work styles

The way we work is changing. Increased mobility and collaboration mean more diverse work styles are emerging. Through in-depth research we identified seven distinct personas making up 91% of a typical enterprise. With this quick guide, you can rest assured that you are equipping your employees with solutions designed to target their pain points.

In 2017 Plantronics, in collaboration with Factworks™, revisted our comprehensive research into the different work styles in the modern enterprise, which we initially carried out in 2013.

This work involved 4,480 respondents, and included a number of app-based and phone-based interviews. Our research uncovered 8 segments, two of which are new additions to the 2013 research.

Office Communicator

Office Communicator

As a more traditional work style, the office communicator is most comfortable with familiar systems and devices (like a desk phone). Due to the high percentage of time they spend communicating in the office, their pain points include being diverted by interruptions, background noise and lack of privacy on calls.

UC usage/adoption: Low

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    Office Collaborator

    Office Collaborator

    The office collaborator has an office-based work style, is highly collaborative and open to new technology. As many of office collaborators work in open office spaces and spend the majority of the day at their desk, their pain points include background noise and constant disruptions. They want to seamlessly manage their communication across devices.

    UC usage/adoption: High

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      Office Warrior

      Office Warrior

      The office warrior is based in an office, but spends only half of the time at a personal desk. The other half is spent in conference rooms, huddling with co-workers, or impromptu hallway chats. The office warrior is challenged by disruptions and the lack of privacy and seeks to stay connected—no matter where—with clear, reliable connections across devices.

      UC usage/adoption: High

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        Remote Worker

        Remote Worker

        Working from a home office or a remote center, the remote worker has fewer opportunities for in-person meetings and more challenges to successful and productive collaboration. Remote workers depend on multiple devices, unified communications and technologies to bridge the gaps between them and their colleagues, co-workers and clients.

        UC usage/adoption: Medium

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          Flex Worker

          Flex Worker

          The flex worker splits time between the corporate office, a home office and travel. They are always innovating and adapting their communications channels. They embrace social media and enjoy using new technology. Due to frequent remote and on-the-go work, pain points include difficulty collaborating with colleagues and missing important information in the office. The flex worker needs to be “always-on” and communicate across several devices.

          UC usage/adoption: High

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            Road Warrior

            Road Warrior

            Always on the move, road warriors work outside of the office more than 50% of the time. Due to their constantly changing environment, their pain points include noise on calls and unreliable connections. They also travel light, so they want solutions that are highly portable and easy to use.

            UC usage/adoption: Low

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              Connected Executive

              Connected Executive

              Connected executives are tech-savvy business drivers who go wherever needed to make decisions and solve problems. Due to the fact that they are so versatile in their work style, their pain points include diversions, interruptions and unpredictable background noise. They use more communication tools than any other persona, so they have to stay connected across all devices.

              UC usage/adoption: High

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