Respond fast to changing customer behaviours
With over 40%* of customers becoming repeat buyers after receiving a personalised experience, it is no surprise that retail organisations, now more than ever, need to adopt a digital approach. Effective customer engagement, retail experience hyper- personalisation and higher client expectations are driving retailers to evolve and adapt in order to thrive in today’s competitive ecosystem.
The benefits of Retail Digital Innovation
5 Considerations for Building a Successful Digital Retail Strategy
To survive and thrive in the digital world, retailers need to revolutionise the way they engage with their customers and manage their processes.
This guide looks at harnessing the power of technology and data to provide five considerations for driving operational efficiencies and delivering a personalised and superior customer experience.
Mobile apps, chatbots, artificial intelligence (AI), IoT sensors, pay-in-aisle technologies, click-and-collect options – the list of smart, game-changing digital technologies is endless and growing. Digital innovation allows you respond to the constantly evolving challenges of the high street by reinventing the customer experience, aligning with customers’ personal requirements, supporting individual buying styles, and offering multi-channel capabilities.
Retail businesses can only thrive if they embrace digital technologies and make meaningful and relevant connections with their customers.
Understanding your customers
Advanced data-driven insights and behaviour analysis give you a deep understanding of your customers, enabling you to provide differentiated end-user experiences and embrace rapidly changing buying styles, habits and trends.
Without in-depth knowledge of your customers’ behaviour you can’t create the highly personalised experiences that drive successful impulse buying and repeat purchasing, and that will ensure you stay ahead in the increasingly challenging retail space.
Unprecedented real-time business capabilities
Bespoke digital technologies interacting with each other – as well as with ERP, CRM and other corporate systems – empower employees across the business to become more collaborative, productive and effective. Technologies such as Advanced Analytics, Machine Learning and AI underpin fast relevant responses and offer unprecedented real-time business capabilities for decision-makers to successfully anticipate future trends, create new buying models, and seize new revenue streams.
In today’s fast-paced retail world, employee efficiency is more crucial than ever.
We offer a powerful combination of extensive industry knowledge, deep partner relationships and a user-centric approach – from concept through design and build to solution management. And our experts are with you all the way. Our expertise led to us receiving Microsoft Global Partner of the Year awards in 2016, 2017, and 2018 for our digital innovation solutions.
Talk to us now and get a clear picture about how you can harness transformative technologies to create a unique competitive advantage through high-value, high-impact digital innovation for your retail business.